Choose Tap

Behaviour change messaging

Concept development
Tone of voice

Copywriting
Messaging framework

Messaging strategy
Brand templates

Concept development
Tone of voice
Messaging strategy

Copywriting
Messaging framework
Brand templates

Working with Yarra Valley Water, we developed a new tone of voice and suite of messaging for their collaborative Choose Tap brand. Choose Tap aims to eliminate single use plastic bottles, highlighting that tap water is the only sustainable choice.