Melbourne School of Engineering

Creative problem solving for a complex future

Brand strategy
Concept development

Art direction
3D Visualisations

Multi-channel campaign
Messaging & style guide

Brand strategy
Concept development
Art direction

3D Visualisations
Multi-channel campaign
Messaging & style guide

In a world of dynamic change – where established careers are being replaced by artificial intelligence; where our cities require new thinking to maintain living standards; and where innovation will be required to live sustainably into the future – the Melbourne School of Engineering is working to create a more productive, sustainable and liveable tomorrow.

8x

Our research campaign delivered an 800% increase in enquiries.

Our work with them on their student recruitment and industry partnership campaigns saw us bring their work to life – visualising cutting edge research through a series of hyper-real 3D scenes where students, researchers and industry are collaborating to transform the future.

This body of work is helping to position MSE at the forefront of engineering and IT innovation to help meet tomorrow’s challenges. The work has helped the school to better articulate their offerings and has enabled them to visualise their work in a way which has inspired audiences – tapping into the inherent creativity of people who can imagine a world where things are done differently.

Strategic approach, brand essence and brand voice:
We worked closely with stakeholders across all levels of the School to understand their unique strengths and challenges. We then translated a vast amount of audience research and a complex product offering into a simple and compelling brand essence:

Creative problem solving for a complex future.

Build a career of the future:
Where you control the robots.

Lead the innovation agenda:
Join our investment in the future.