Small Business Festival
450+ events over 31 days.
–
Concept development
Campaign strategy
Illustration
Copywriting
Campaign & event activation
Digital, social, outdoor, print
Concept development
Campaign strategy
Digital, social, outdoor, print
Illustration
Copywriting
Campaign & event activation
A month long festival to help people start or grow their big idea
Attracting more than 40,000 attendees over hundreds of events across Victoria, the Small Business Festival helps to educate small business operators and celebrate the significant contribution they make to the Victorian economy.
58%
Increase in
website traffic
A month long festival to help people start or grow their big idea
Attracting more than 40,000 attendees over hundreds of events across Victoria, the Small Business Festival helps to educate small business operators and celebrate the significant contribution they make to the Victorian economy.
58%
Increase in website traffic
A month long festival to help people start or grow their big idea
Attracting more than 40,000 attendees over hundreds of events across Victoria, the Small Business Festival helps to educate small business operators and celebrate the significant contribution they make to the Victorian economy.
58%
Increase in
website traffic
In 2016 Studio Binocular developed the Festival identity, campaign and program – as well as writing content for the full program of 483 events. Our illustrative concept provided both an engaging and flexible approach for the Festival communications – helping to showcase a diverse and innovative business community, while also providing an adaptable approach which translated seamlessly across digital, print and outdoor applications.
Social media engagement:
26%
increase in Facebook followers
44%
increase in Twitter followers
58%
increase in Linkedin followers
Together with a hard working Festival team, our campaign helped to deliver a 58% increase in website visitors and a dramatic increase in social media engagement.
26%
increase in Facebook followers
44%
increase in Twitter followers
58%
increase in Linkedin followers
Together with a hard working Festival team, our campaign helped to deliver a 58% increase in website visitors and a dramatic increase in social media engagement.
