Simply Brilliant
Engaging a 1,600 strong workforce
–
Concept development
Brand strategy
Campaign implementation
Art direction
Environmental signage
Animation & video
Concept development
Brand strategy
Campaign implementation
Art direction
Environmental signage
Animation & video
As one of Australia’s fastest growing regions, the City of Casey is undergoing significant change. They approached us to engage their 1,600 strong workforce in an ambitious new Council Plan through a strategic behaviour change brand and campaign.
Brilliant.
Not perfect.
The impact of Simply Brilliant was hugely significant on employee engagement. It unified staff and became a new benchmark for behaviour – crucial during a challenging time of business transformation.
The design allowed the integrated communication of a fundamental new structure and organisational objectives with a cultural call to action. The simple, accessible approach facilitated a change from silo-thinking, and fostered a culture where new ideas and different ways of thinking are encouraged.
Simply Brilliant brought the organisation’s strategy to life for staff in a brave and unexpected way. The brand is now integrated into council’s processes, and its physical and digital workplace. It has differentiated the organisation from any other council, contributing to staff retention and improved productivity.
Premier’s Design Award Finalist
AGDA Awards Finalist
